e-LLE

e-LLE Feature: Joelle Parenteau!

TECDE is excited to have Joelle Parenteau join us on Tuesday, September 29th from 5pm-7pm as an e-LLE panelist! Joelle is the owner of Ottawa-based Wolf Down, the best German street food restaurant you’ll find!

To get a little insight into who our panelists are, we asked them a few questions to get a sense of how they are so successful and how they continue to Conquer Chaos. For Joelle, it is evident to see that she is driven by her team, her company, and her competitive nature! Make sure to check out Wolf Down for some incredible food at 380 Bank Street, and we hope you will join us at e-LLE!

1. Can you share a little about your career path to date? 

 I started off in finance and hated it. I saw a problem and decided to solve it, which led to my first startup Epic Perks. I grew that and eventually licensed it to Canada Post. Then I got bored so I moved to LA where I had amazing experiences that I thought everyone should have access to, so I created my second startup XPR. I ran this for a couple of years and pulled off some really incredible stuff, but ultimately it wasn't sustainable, so that was a failure. Then I met my German fiancee who introduced me to the most amazing food ever - the German döner. We didn't have this in Ottawa, but I craved it so bad - so I opened Wolf Down, a restaurant specializing in this Berlin Street food!

2. What made you decide that you wanted to pursue a path with entrepreneurship?

I never decided, it kinda just happened!

3. What is the most rewarding aspect of what you do? 

Creating opportunities for my team (aka Wolf Pack).

4. How do you stay motivated?

I love what I do, so it's easy. Plus I'm super competitive and love challenge.

5. What was the most difficult challenge you faced on your entrepreneurial journey? How did you overcome it?

Failing. Owning it, taking it as a learning experience, using it to build thicker skin, and tackling the next thing.

6. What was one key thing you learned about your business through the pandemic?

We are truly a pack at Wolf Down and we can tackle anything together.

7. What are three things that you attribute most to your success so far?

Getting comfortable with being uncomfortable, being ok not knowing the answers, and finding amazing mentors.

Make sure to check out Wolf Down below, and register to hear Joelle and our other amazing panelists speak at e-LLE for FREE!

Register here: e-LLE

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